Earth Hour. And although I would like to look at the brighter side of things — pun intended — I find it increasingly difficult to appreciate a cause that revolves around hype. I am not here to say Earth Hour is nothing but a social movement; on the contrary, I do believe in the cause. The faith I lack is in how people would maintain their commitment to the cause a long time after the lights are back on.
— Kinan Jarjous (@jarofjuice) March 31, 2012