social-farce

The Social Farce

I cringe at what I intend to hint to with the blog title as I type it. The world around me is being consumed by this “social media” virus and I stand here in it, but not of it; I stand between shifting paradigms in a knock-off world – a mere mental state of perceptive reality shaped by our subconscious lust of belonging to this cognitive group yet be unique in the hundreds of thousands around us.

My director asked me a few weeks ago: “What do you think is the future of social media?”. I replied with silence; I did not know what the future of social media is, because I believe it is built around a psyche that is adept at being delusional yet can be broken by an odd individual. I believe that that we are ushered into an era where we believe that we are empowered. We believe we have power because we now believe our voices are heard. We believe we can change our world because the rest of the world is now watching. Common folk like you and I and a horde of other people. Our ideas are becoming a by-product of the corner of the massive pool we happen to swim in. And, indeed, we have seen countless examples of this “empowerment”.

But we never stop to ask why we have been empowered, and where is this en masse cognitive process going – and who is driving it. We never stop and wonder that we are being heard in most cases because the recipients are exercising mob-control. We almost never consider that instead of being heard, we are being herded.

When there were little options and little opportunities, people knew what they wanted. People knew the market, each other, their needs, and their desires. Now, people have little knowledge of what they want, and, if they do, they need reassurance from their peers.

Here I am in an era with an infinite amount of options none of which is satisfactory. I am in an era which screams FREEDOM when everyone is a prisoner of their own mind. I am in an era where we juggle between many gadgets and services and our to-do lists get bigger and longer. We need tables and sheets and agendas and Excel and three hundred web-apps to keep track of what we’re doing and keep track of all the other apps we use to keep track of us. Every single aspect of our life has become a target for a service, and then we have services and apps which attempt to consolidate our fragmented lives into one “box”.

Our minds have become so fragmented that we fail to see how broken the system is.

There is a difference between riding the bandwagon and doing things right – though anyone at this point can still theorise at what is right and what is not. Every time I hear “social” I begin to imagine a group of silhouetted individuals in a grey, bland room with flashy rings and teeth and a projector displaying some random infograph (which have become a commodity right now and information unusable within days) plotting their next strategy to brainwash people en masse.

If I were the word “social” I would have killed myself right now.

  • Guest

    I’m a capitalism and I deny it!

  • Anonymous

    Do not get me started on Capitalism :)

  • https://twitter.com/omardxb Omar Abu Omar

    Well-said… Well, well-written

  • Hani obaid

    “But we never stop to ask why we have been empowered”
    “We almost never consider that instead of being heard, we are being herded.”

    Sounds like you see a conspiracy theory. Not sure if this is where you were going but I don’t think the entire social media phenomena was invented to precipitate the Arab spring. I also don’t see it as in the best interest of any government east or west. The smart governments will embrace and adopt it rather than try to block it.

  • Anonymous

    I wasn’t implying such a thing here, Hani; I was particularly referring how
    brands and consumers communicate and that consumers – sometimes – believe
    they are given power by companies when all what these companies are
    exercising is damage control.