Having been dragged to watch The Social Network was quite an ordeal by itself. As if the world needed yet another dose of Social Media Crack, we are now presented with a film narrating the (real?) story behind one of the most successful social platforms, Facebook.
Mind you I am not against the medium. Believe it or not I actually do work in a media agency that has a strong social media function. However I do not find the need to be part of the 80% of people who claim to be a Social Media Adjective and some Legendary Entrepreneur because I retweet Mashable and think that opening an online scarf shop is the next big thing (if it really is, though, well done on becoming an entrepreneur at that stage).
Back to the film: It’s surprisingly good. Not that I thought for a minute I would be very interested in knowing how Facebook came about – this is a Hollywood film afterall and is bound to be full of fiction – but it is because of the story telling and the plethora of interesting and funny actors.
While we tend to think the geniuses behind the big websites we use are a bunch of basement dwelling robots (and maybe, they are, and that is their choice if they’re happy with it), the film narrates the story of the personal struggles of the main characters with coping with the idea that they’re on to something. You can truly feel the zest and energy of the film as The Next Big Thing on the way happens.
However fictional the story is, it did a great job in creating a believable tale of intimate human relationships filled with humour. For a “drama” documentary it felt like a two hour sitcom. And I don’t see why not; if you’re going to add some fiction around someone’s life you might as well make it sweet and funny rather than bitter and grim – especially that Mark is still alive and kicking, something which I found an odd thing to do but someone had to jump on the social media bandwagon.
If you take out the fact that we’re talking about Mark and Facebook and social media then you end up with a regular weekend comedy in home pizza night with the friends type of movie. And quite frankly I think this is what the aim of the film really is.